Weekly Reflection

A Blog for my BYU-Idaho Experience on Web Business

Leônidas Yopán

Leônidas Yopán

Entrepreneur, Aguia Videos, Ringle Design, Kingdom Forquilhinhas

ROI, Conversion Track and Optimizing Ad

Return on Investment and Optimization | BYU-I B 250 – Lesson 10 This was one of my favorite weeks so far. I am very excited with all the learning I am having with Google Adwords. I am certainly I can apply the tips, and trick I’ve been learning here on my other business ventures too. Return on Investment is certainly one of the most important aspects of any business. If we’re not able to measure our profit, it’s impossible to now how much we can invest, or even if the business is worth continuing. In our case, we were challenged to calculate how much we’re profiting compared to the amount invested on Google AdWords. I am actually very impressed with the impressions, and even clicks that I am receiving from my ads. They numbers are positive there. I am even more impressed with the average Cost per Click, which is currently only R$ 0.21. That’s is very low. On my English School ads, I pay almos R$ 10.00 per click, over 25 times more. I am emphasizing that because I believe that my ad is quite good the way it is already. My problem lies somewhere else. With more than 200 clicks received already, I still don’t have a single sale. Nobody bought my products. I want to improve my landing page, and the website a little, but I know exactly where the problem is. The shipping period. When a person buys one of my products, since I’ve chosen drop shipping and I don’t have any stock, the shipping period can take up to 60 days. No one wants to buy... read more

AdWords Relevance and Quality Score

Evaluation Google AdWord’s Relevance and Quality Score | BYU-I B 250 – Lesson 08 I started the week very disappointed because I realized that I wasn’t going to be able to invest the US$ 30.00 at AdWord that the course required us to invest. My financial life is very tight, and US$ 30.00 would mean about R$ 120.00, which is a lot of money for me at the moment. I even talked to my instructor about the subject, and explained the situation to him. I was really sad and frustrated because I wouldn’t get the experience, neither the grades for the course because of that. Despite all of that, I continued doing everything else that the course required me to do. I even linked the Google AdWords account with my Google Analytics one, which only works if I have a campaign running. The week continued running and I decided to try contacting Google, to see if there would be another option. I was able to receive a R$ 150.00 coupon if I spent R$ 50.00, with that I was able to have R$ 200.00 to spend at Google AdWords, which would give me enough experience and information for the course’s purpose. That made me very happy, I really didn’t like the idea of completing the semester without the full experience of the course. I am glad that the Lord provided a way for me to receive this coupon. I know that he is watching over my family and I. Now, about the experience with the campaign so far. I am very happy that I already got over 50 clicks, in only... read more

Google AdWords Ads and AdGroups

Creating the Google AdWords Campaign Itself | BYU-I B 250 – Lesson 08 This was the lightest week since the beginning of the semester. We only had one discussion board and one group of activities to do. It was very specific and practical as always, but since it was only one, it demanded much less time from our week. We were challenged to learn about techniques to create and ad at Google AdWords. There are many rules and tips related to that. Because we have a limit of words to use, we need to think carefully about how we use the words. My favorite tips on the subject were: Use words that your client might type in their search – very similar to choosing the keywords, it’s very important to put ourselves in our client’s shoes when choosing the right words for the ad. On the tips at Google AdWord’s website, they tell us that clients tend to click on our ad when they have the phrases or words that they typed in their search. To create a call to action – I thought it was very interesting how the tips on Google AdWord’s own website, taught us the importance of creating an effective call to action in the add. Something like “Buy it now”, or “Order it now”, etc. Calls to action are very important in websites too. They are extremely important in these ads, since they are short, and people give a very small time of their attention to it. I tried to apply these two tips in my ads. I created two of them. I also... read more

AdWords Campaign and Improving My Word List

Setting the Google AdWords Campaign | BYU-I B 250 – Lesson 07 This was certainly not the first time I created a Google AdWords campaign, but I am certain the it’s going to be the best one so far. I need to say that this was probably my favorite week in the course so far. I really liked the links and the tips that we learned about creating a google AdWords Campaign. We were directed to some Google AdWords Support pages, where they gave us tips on creating the campaign, and especially on choosing the right keywords for our campaign. My favorite part about these pages was this video: The 5 tips in it are amazing. I can’t believe how I could have created campaigns before without these tips. One of the things that I liked is about putting yourself in your customers place, when it comes to making a google search. We need to try and think what a future client my type when searching online. We need to be specific enough in order not to bring the wrong people to the page. In my specific case, since I am selling cheap and simple cellphones for parents to give their small kids, for their communication while the kids are away, I need to be careful not to bring people who are searching for smartphones, for example. They will certainly not buy my products but their click would cost me anyway. I also liked the tip of creating some negative keywords. I made a list of 20 keywords that I am going to use, and 4 negative keywords that... read more

Legal Structure & Licenses and Taxes

Legalizing the Business and Launching the Website | BYU-I B 250 – Lesson 06 What an exciting week this was. At least the part where we should launch the website. I say that, because I felt the first part was very tiresome, almost boring. I understand how vital that is though. Every business must be well structure and in order with our government’s laws and requirements. I felt a little out of place again, because my reality is really very different than the reality in the USA, and thus the discussion on the classe’s discussion boards were very far from my reality too. About deciding on a Legal Structure: I will not be able of formalizing a company for my online store. The taxes, fees and bureaucracy for opening a company (with CNPJ – a company social security number in Brazil) are outrageous. I would need to have at least R$ 1500,00 if I wanted to have a company formalized. It would take longer than the course, for the process to be completed. And I would need to hire an accountant to do the job for. I can’t afford to do it, not for the sake of the course’s purpose. I will use my own CPF (social security number) for selling in my website then. It’s something very common in Brazil. I will still need to register at the mayor hall for producing invoices for my clients. There are some limitations in this structure. The most relevant is that I will not be allowed to sell more than RS 60.000,00 within a period of 365 days (a year). But... read more

Choosing a Design and Payment Options

Time to find a good Design for my Website| BYU-I B 250 – Lesson 05 We are advancing well in our Online Business Project. This week we already looked at some design ideas and options. We were supposed to find at least two websites that we would use as reference to create our website. I’ve chosen Guriveio (https://www.guriveio.com.br/) a website that sells electronics in general, but started selling basically only cellphones. And I’ve also chosen Cissa Magazine (https://www.cissamagazine.com.br/) which is a very similar website to Guriveio. I even found out that both websites are from the same city, a very small city in the country site, here in my state. This was a very interesting coincidence to me. I will have a small challenge though. The business I’ve decided to pursue is a website that sells Children Cellphone, simple and cheap cellphones for parents to have a good communication with their small kids, when they are away. The idea of having a cheap cellphone is for parents not to worry about them being robbed. I honestly couldn’t find a website that works exclusively with that, so I might be the first one doing so. But the challenge I am going to have is the small number of options, I will probably not have more than 4 or 5 different models of these simple and cheap cellphones. I will need to find a design solution for that. It might look weird an online store with only 4 or 5 products. The store needs to have something different, attractive so people can trust at buying there. I thought of creating a... read more

Choosing a Host and a Site Builder

Host, Site Builder and Which Online Business to Open? | BYU-I B 250 – Lesson 04 This week was the most challenging week to me so far, not because of the content, but because I became very ill. I spent most of the past 3 days in bed with a fever going up and down. I am taking medication and I believe I am starting to get better, but I am far from being fully recovered. It was an extra challenge, and I am glad I am able to finish the week with my tasks properly completed. I am still a little said that I am not confident with my choice of business. I completed the Project 1 Spreadsheet and, based on that, my best alternative is a drop shipping website. On my top 5 alternatives, 4 of them were drop shipping ideas, the best of them is a website for Children’s Cellphones. The idea is to sell very cheap cellphones to parents, so they can easily communicate with their youngsters. The idea sounds very good indeed. All the data supports it: the demand is good, the competition is perfect, the suppliers have many options, etc. My only problem and doubt is whether this model of business really works in Brazil. We have a huge problem with the customs in Brazil, and because of that, products can take up to 60 days to get from China to my clients here. That might be a problem. Maybe some of the clients can be comprehensive with that and purchase the product anyway, but I would have to test to make sure that... read more

Narrowing Down Business Models

Online Store, Drop Shipping or Affiliate Marketing | BYU-I B 250 – Lesson 03 As I advance in my Online Business Course at BYU-Idaho Online, I get more impressed with the strength of the course. The course is loaded with information. We have a lot of reading related to a lot of different subjects, and that is of course very demanding. Honestly I worry about what I am being able to absorb. I worry that I need to retain more content than I am currently doing. But I am very excited with the course. I am especially excited with the idea of ending up with a real business at the end of the course. The model of the business is a matter of great concern too. I have selected some important criteria already. Due to my physical businesses – I own a small private English School, an Aerial Video Company, and I also offer publicity-related service to my father-in-law’s company – I need to choose a business model that doesn’t demand much time of my life, I wouldn’t be able to spare much time to it, since I plan on continue studying the semesters to come. And yes, I do intend to start a business that I can continue managing after this course is done. A second important criteria is that I want the business to make enough profit, that it’s worth keeping it. I really don’t want to “waste” 3 months planning and putting a business together, only to give it up after the course is over. But for that to become real, the business needs to provide... read more

Using Google AdWords for Planning a New Business

Competition and Demand | BYU-I B 250 – Lesson 02 This is certainly going to be an amazing but challenging experience. I need to say that I wasn’t expecting for such a demanding course, I should though, after all it’s a course where we’re going to build a real Web Business. I hope three months can prove to be enough time for that. This was the second week of the course, but it was the first lesson where we are putting our work into the business itself. I felt very impressive with the idea of using Google AdWords as an important part of the planning. It really makes sense, we are building a WEB Business after all. Google has a lot of experience and information about the web. Of course we can not blindly trust every information provided by this amazing Google tool, but we can use the information to help us guide our decisions. And I believe that’s exactly the intention of the course for us. This week we were asked to pretend we were part of a group (four people) who wanted to start a Web Business, everybody is trying to give some suggestions on a good path to follow, while deciding which business model to follow. As the fourth member of the group, I was supposed to give my opinion too. I felt that the best alternative was to decide on the business model first and then to choose the product/service to offer. But the discussion showed that it wasn’t something as simple as it seemed. We then were challenged to try some key word search... read more

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