Weekly Reflection

A Blog for my BYU-Idaho Experience on Web Business

Leônidas Yopán

Leônidas Yopán

Entrepreneur, Aguia Videos, Ringle Design, Kingdom Forquilhinhas

Ranking and Link Building

I need to confess one thing. I am tired. This course demanded a lot from me the whole time, and now I feel very tired already. I am glad vacation is coming and I will be able to refill my energies. The content of the week was also tiresome. I don’t like working with SEO not a bit. I feel it is very boring and we can not see if all the efforts are rewarding or not, at least not on the short run. Anyway, since we didn’t work only with SEO and ranking, the week wasn’t so difficult. We also learned some more about Google Analytics this week, and this part feels a little more interesting to me. I think that learning about what kind of people is vising my site, what they do there, for how long, etc, is very important when it comes to improving the content and the site organization. I know I still need to learn a lot about Google Analytics, but I am glad I am getting a little more confortable with the site and it’s tools. I can read it a little better already, and that’s a good... read more

Social Media for SEO and Social Networking

Planning our Social Media strategies | BYU-I B 250 – Lesson 12 I need to say that this is not my favorite subject. I am a member of many social network platforms, but I am not an active one. I rarely post anything online. It’s just a matter of personality, I am very shy and reserved on those matters. Maybe because of that, I have never succeeded with my Social Media strategies for my businesses. I have always created at least 3 or 4 Social Media channels/profiles for them, but I have never been able to feed them with content. My main business now is a small private English School, I have my secretary post some content every now and then, but even there I can’t make it very constant. Since I don’t create the content, I can’t really order her to do it either, because that’s not exactly something that she was hired to do. I am saying all of this because I am really worried with the idea of creating new Social Media channels for this new business. As I mentioned before, I have 3 other business running aside, and I am not giving proper attention for any of them. Their Social Media channels are literally abandoned, so I have no motivation at all of creating new channels. Nevertheless, I created the plans that the course required us to. I made some research on potential customers, which in my case would be mostly moms on their thirties. Moms with kids from 6 to 12 years-old mostly. These moms are on Facebook, and they would be interested in... read more

Landing Page Optimization and SEO

Improving my landing page and working with SEO | BYU-I B 250 – Lesson 11 Since the week I launched my website there were some things that were bugging me about the look and quality of the site itself. I new my landing page was too simple. I only had a carousel, with 3 offers and the shop itself, with the 8 products I have available. Since my products are not very ordinary – they are actually very far from the common trend: simple phones, in opposition to the big smartphones wave that we have in the market – I knew I need some explanation and persuasion on my landing page. I needed to at least try to convince my visitors the reason why they should buy a simple phone for their kids: safety. But because life is too busy, and we always had other focuses along the last lessons, I never had the proper time to work on my landing page. I also know I need to work on my products description and the whole SEO of the site. So this week was a great start for all of this. I already created a segment on my landing page to argument on the reason to buy a simple phone for kids. I used some images of the cellphones, but I am thinking about finding at least one image of a child for part of the explanation. I also already installed Yoast SEO, a plugin that works very well for WordPress. I am using it to improve my SEO, especially on the landing page, but for the rest of the... read more

ROI, Conversion Track and Optimizing Ad

Return on Investment and Optimization | BYU-I B 250 – Lesson 10 This was one of my favorite weeks so far. I am very excited with all the learning I am having with Google Adwords. I am certainly I can apply the tips, and trick I’ve been learning here on my other business ventures too. Return on Investment is certainly one of the most important aspects of any business. If we’re not able to measure our profit, it’s impossible to now how much we can invest, or even if the business is worth continuing. In our case, we were challenged to calculate how much we’re profiting compared to the amount invested on Google AdWords. I am actually very impressed with the impressions, and even clicks that I am receiving from my ads. They numbers are positive there. I am even more impressed with the average Cost per Click, which is currently only R$ 0.21. That’s is very low. On my English School ads, I pay almos R$ 10.00 per click, over 25 times more. I am emphasizing that because I believe that my ad is quite good the way it is already. My problem lies somewhere else. With more than 200 clicks received already, I still don’t have a single sale. Nobody bought my products. I want to improve my landing page, and the website a little, but I know exactly where the problem is. The shipping period. When a person buys one of my products, since I’ve chosen drop shipping and I don’t have any stock, the shipping period can take up to 60 days. No one wants to buy... read more

AdWords Relevance and Quality Score

Evaluation Google AdWord’s Relevance and Quality Score | BYU-I B 250 – Lesson 08 I started the week very disappointed because I realized that I wasn’t going to be able to invest the US$ 30.00 at AdWord that the course required us to invest. My financial life is very tight, and US$ 30.00 would mean about R$ 120.00, which is a lot of money for me at the moment. I even talked to my instructor about the subject, and explained the situation to him. I was really sad and frustrated because I wouldn’t get the experience, neither the grades for the course because of that. Despite all of that, I continued doing everything else that the course required me to do. I even linked the Google AdWords account with my Google Analytics one, which only works if I have a campaign running. The week continued running and I decided to try contacting Google, to see if there would be another option. I was able to receive a R$ 150.00 coupon if I spent R$ 50.00, with that I was able to have R$ 200.00 to spend at Google AdWords, which would give me enough experience and information for the course’s purpose. That made me very happy, I really didn’t like the idea of completing the semester without the full experience of the course. I am glad that the Lord provided a way for me to receive this coupon. I know that he is watching over my family and I. Now, about the experience with the campaign so far. I am very happy that I already got over 50 clicks, in only... read more

Google AdWords Ads and AdGroups

Creating the Google AdWords Campaign Itself | BYU-I B 250 – Lesson 08 This was the lightest week since the beginning of the semester. We only had one discussion board and one group of activities to do. It was very specific and practical as always, but since it was only one, it demanded much less time from our week. We were challenged to learn about techniques to create and ad at Google AdWords. There are many rules and tips related to that. Because we have a limit of words to use, we need to think carefully about how we use the words. My favorite tips on the subject were: Use words that your client might type in their search – very similar to choosing the keywords, it’s very important to put ourselves in our client’s shoes when choosing the right words for the ad. On the tips at Google AdWord’s website, they tell us that clients tend to click on our ad when they have the phrases or words that they typed in their search. To create a call to action – I thought it was very interesting how the tips on Google AdWord’s own website, taught us the importance of creating an effective call to action in the add. Something like “Buy it now”, or “Order it now”, etc. Calls to action are very important in websites too. They are extremely important in these ads, since they are short, and people give a very small time of their attention to it. I tried to apply these two tips in my ads. I created two of them. I also... read more

AdWords Campaign and Improving My Word List

Setting the Google AdWords Campaign | BYU-I B 250 – Lesson 07 This was certainly not the first time I created a Google AdWords campaign, but I am certain the it’s going to be the best one so far. I need to say that this was probably my favorite week in the course so far. I really liked the links and the tips that we learned about creating a google AdWords Campaign. We were directed to some Google AdWords Support pages, where they gave us tips on creating the campaign, and especially on choosing the right keywords for our campaign. My favorite part about these pages was this video: The 5 tips in it are amazing. I can’t believe how I could have created campaigns before without these tips. One of the things that I liked is about putting yourself in your customers place, when it comes to making a google search. We need to try and think what a future client my type when searching online. We need to be specific enough in order not to bring the wrong people to the page. In my specific case, since I am selling cheap and simple cellphones for parents to give their small kids, for their communication while the kids are away, I need to be careful not to bring people who are searching for smartphones, for example. They will certainly not buy my products but their click would cost me anyway. I also liked the tip of creating some negative keywords. I made a list of 20 keywords that I am going to use, and 4 negative keywords that... read more

Legal Structure & Licenses and Taxes

Legalizing the Business and Launching the Website | BYU-I B 250 – Lesson 06 What an exciting week this was. At least the part where we should launch the website. I say that, because I felt the first part was very tiresome, almost boring. I understand how vital that is though. Every business must be well structure and in order with our government’s laws and requirements. I felt a little out of place again, because my reality is really very different than the reality in the USA, and thus the discussion on the classe’s discussion boards were very far from my reality too. About deciding on a Legal Structure: I will not be able of formalizing a company for my online store. The taxes, fees and bureaucracy for opening a company (with CNPJ – a company social security number in Brazil) are outrageous. I would need to have at least R$ 1500,00 if I wanted to have a company formalized. It would take longer than the course, for the process to be completed. And I would need to hire an accountant to do the job for. I can’t afford to do it, not for the sake of the course’s purpose. I will use my own CPF (social security number) for selling in my website then. It’s something very common in Brazil. I will still need to register at the mayor hall for producing invoices for my clients. There are some limitations in this structure. The most relevant is that I will not be allowed to sell more than RS 60.000,00 within a period of 365 days (a year). But... read more

Choosing a Design and Payment Options

Time to find a good Design for my Website| BYU-I B 250 – Lesson 05 We are advancing well in our Online Business Project. This week we already looked at some design ideas and options. We were supposed to find at least two websites that we would use as reference to create our website. I’ve chosen Guriveio (https://www.guriveio.com.br/) a website that sells electronics in general, but started selling basically only cellphones. And I’ve also chosen Cissa Magazine (https://www.cissamagazine.com.br/) which is a very similar website to Guriveio. I even found out that both websites are from the same city, a very small city in the country site, here in my state. This was a very interesting coincidence to me. I will have a small challenge though. The business I’ve decided to pursue is a website that sells Children Cellphone, simple and cheap cellphones for parents to have a good communication with their small kids, when they are away. The idea of having a cheap cellphone is for parents not to worry about them being robbed. I honestly couldn’t find a website that works exclusively with that, so I might be the first one doing so. But the challenge I am going to have is the small number of options, I will probably not have more than 4 or 5 different models of these simple and cheap cellphones. I will need to find a design solution for that. It might look weird an online store with only 4 or 5 products. The store needs to have something different, attractive so people can trust at buying there. I thought of creating a... read more

Choosing a Host and a Site Builder

Host, Site Builder and Which Online Business to Open? | BYU-I B 250 – Lesson 04 This week was the most challenging week to me so far, not because of the content, but because I became very ill. I spent most of the past 3 days in bed with a fever going up and down. I am taking medication and I believe I am starting to get better, but I am far from being fully recovered. It was an extra challenge, and I am glad I am able to finish the week with my tasks properly completed. I am still a little said that I am not confident with my choice of business. I completed the Project 1 Spreadsheet and, based on that, my best alternative is a drop shipping website. On my top 5 alternatives, 4 of them were drop shipping ideas, the best of them is a website for Children’s Cellphones. The idea is to sell very cheap cellphones to parents, so they can easily communicate with their youngsters. The idea sounds very good indeed. All the data supports it: the demand is good, the competition is perfect, the suppliers have many options, etc. My only problem and doubt is whether this model of business really works in Brazil. We have a huge problem with the customs in Brazil, and because of that, products can take up to 60 days to get from China to my clients here. That might be a problem. Maybe some of the clients can be comprehensive with that and purchase the product anyway, but I would have to test to make sure that... read more

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