This course demanded a lot from me the whole time, and now I feel very tired already. I am glad vacation is coming and I will be able to refill my energies.
The content of the week was also tiresome. I don’t like working with SEO not a bit. I feel it is very boring and we can not see if all the efforts are rewarding or not, at least not on the short run.
Anyway, since we didn’t work only with SEO and ranking, the week wasn’t so difficult. We also learned some more about Google Analytics this week, and this part feels a little more interesting to me. I think that learning about what kind of people is vising my site, what they do there, for how long, etc, is very important when it comes to improving the content and the site organization.
I know I still need to learn a lot about Google Analytics, but I am glad I am getting a little more confortable with the site and it’s tools. I can read it a little better already, and that’s a good start.
Planning our Social Media strategies | BYU-I B 250 – Lesson 12
I need to say that this is not my favorite subject. I am a member of many social network platforms, but I am not an active one. I rarely post anything online. It’s just a matter of personality, I am very shy and reserved on those matters.
Maybe because of that, I have never succeeded with my Social Media strategies for my businesses. I have always created at least 3 or 4 Social Media channels/profiles for them, but I have never been able to feed them with content.
My main business now is a small private English School, I have my secretary post some content every now and then, but even there I can’t make it very constant. Since I don’t create the content, I can’t really order her to do it either, because that’s not exactly something that she was hired to do.
I am saying all of this because I am really worried with the idea of creating new Social Media channels for this new business. As I mentioned before, I have 3 other business running aside, and I am not giving proper attention for any of them. Their Social Media channels are literally abandoned, so I have no motivation at all of creating new channels.
Nevertheless, I created the plans that the course required us to. I made some research on potential customers, which in my case would be mostly moms on their thirties. Moms with kids from 6 to 12 years-old mostly. These moms are on Facebook, and they would be interested in content, well written instructional posts, not only fancy, cute pictures.
I will give it a thought about creating these new channels for Celular Infantil. Meanwhile, I will try to apply the knowledge from this lesson on my English School: http://kingdomforquilhinhas.com.br/ and my Drone Filming company: http://aguiavideos.com.br/
Improving my landing page and working with SEO | BYU-I B 250 – Lesson 11
Since the week I launched my website there were some things that were bugging me about the look and quality of the site itself. I new my landing page was too simple. I only had a carousel, with 3 offers and the shop itself, with the 8 products I have available.
Since my products are not very ordinary – they are actually very far from the common trend: simple phones, in opposition to the big smartphones wave that we have in the market – I knew I need some explanation and persuasion on my landing page. I needed to at least try to convince my visitors the reason why they should buy a simple phone for their kids: safety.
But because life is too busy, and we always had other focuses along the last lessons, I never had the proper time to work on my landing page. I also know I need to work on my products description and the whole SEO of the site. So this week was a great start for all of this.
I already created a segment on my landing page to argument on the reason to buy a simple phone for kids. I used some images of the cellphones, but I am thinking about finding at least one image of a child for part of the explanation.
I also already installed Yoast SEO, a plugin that works very well for WordPress. I am using it to improve my SEO, especially on the landing page, but for the rest of the site too.
Summarizing, this was another great week. I think my website has already improved a lot. I still need to work on loading time though.
Return on Investment and Optimization | BYU-I B 250 – Lesson 10
This was one of my favorite weeks so far. I am very excited with all the learning I am having with Google Adwords. I am certainly I can apply the tips, and trick I’ve been learning here on my other business ventures too.
Return on Investment is certainly one of the most important aspects of any business. If we’re not able to measure our profit, it’s impossible to now how much we can invest, or even if the business is worth continuing.
In our case, we were challenged to calculate how much we’re profiting compared to the amount invested on Google AdWords.
I am actually very impressed with the impressions, and even clicks that I am receiving from my ads. They numbers are positive there. I am even more impressed with the average Cost per Click, which is currently only R$ 0.21. That’s is very low. On my English School ads, I pay almos R$ 10.00 per click, over 25 times more. I am emphasizing that because I believe that my ad is quite good the way it is already. My problem lies somewhere else.
With more than 200 clicks received already, I still don’t have a single sale. Nobody bought my products. I want to improve my landing page, and the website a little, but I know exactly where the problem is. The shipping period. When a person buys one of my products, since I’ve chosen drop shipping and I don’t have any stock, the shipping period can take up to 60 days. No one wants to buy a product and wait for 60 days to receive that product, so I believe I will not have any sales at all, unless I decided to change the business model, and start having stock of the products I sell.
I am considering this possibility, but that would require some investment. The problem is that I don’t have any money to invest, and I also think that it’s too risky, considering that customers might not buy the products anyway.
I am thinking very hard on that. I hope I can figure this out soon.
Evaluation Google AdWord’s Relevance and Quality Score | BYU-I B 250 – Lesson 08
I started the week very disappointed because I realized that I wasn’t going to be able to invest the US$ 30.00 at AdWord that the course required us to invest. My financial life is very tight, and US$ 30.00 would mean about R$ 120.00, which is a lot of money for me at the moment. I even talked to my instructor about the subject, and explained the situation to him. I was really sad and frustrated because I wouldn’t get the experience, neither the grades for the course because of that.
Despite all of that, I continued doing everything else that the course required me to do. I even linked the Google AdWords account with my Google Analytics one, which only works if I have a campaign running. The week continued running and I decided to try contacting Google, to see if there would be another option. I was able to receive a R$ 150.00 coupon if I spent R$ 50.00, with that I was able to have R$ 200.00 to spend at Google AdWords, which would give me enough experience and information for the course’s purpose.
That made me very happy, I really didn’t like the idea of completing the semester without the full experience of the course. I am glad that the Lord provided a way for me to receive this coupon. I know that he is watching over my family and I.
Now, about the experience with the campaign so far. I am very happy that I already got over 50 clicks, in only two days on my ads. But I also noticed that I didn’t have any conversion. Nobody bought any products. I am worried with the shipping time, since I am using drop shipping, I don’t have much control over the time it takes for the products to be shipped, and it takes up to 60 days for the shipping to be completed. I believe I will have some difficulties at making people buy my products. I truly believe that if the shipping was fast, I would sell some products. I am thinking about going after some investment to create a small stock for the products, but that would take some time.
It’s something for me think about and to plan on.
Maybe there is a brighter future for this project than what I firts thought.
Creating the Google AdWords Campaign Itself | BYU-I B 250 – Lesson 08
This was the lightest week since the beginning of the semester. We only had one discussion board and one group of activities to do. It was very specific and practical as always, but since it was only one, it demanded much less time from our week.
We were challenged to learn about techniques to create and ad at Google AdWords. There are many rules and tips related to that. Because we have a limit of words to use, we need to think carefully about how we use the words.
My favorite tips on the subject were:
Use words that your client might type in their search – very similar to choosing the keywords, it’s very important to put ourselves in our client’s shoes when choosing the right words for the ad. On the tips at Google AdWord’s website, they tell us that clients tend to click on our ad when they have the phrases or words that they typed in their search.
To create a call to action – I thought it was very interesting how the tips on Google AdWord’s own website, taught us the importance of creating an effective call to action in the add. Something like “Buy it now”, or “Order it now”, etc. Calls to action are very important in websites too. They are extremely important in these ads, since they are short, and people give a very small time of their attention to it.
I tried to apply these two tips in my ads. I created two of them.
I also decided to put a starting price of my products in the ad. I think it can be helpful, since I have a very low starting point. It can become very attractive for potential clients, especially because the main idea of my products is to be simple and cheap.