Weekly Reflection

A Blog for my BYU-Idaho Experience on Web Business

Leônidas Yopán

Leônidas Yopán

Entrepreneur, Aguia Videos, Ringle Design, Kingdom Forquilhinhas

Narrowing Down Business Models

Online Store, Drop Shipping or Affiliate Marketing | BYU-I B 250 – Lesson 03 As I advance in my Online Business Course at BYU-Idaho Online, I get more impressed with the strength of the course. The course is loaded with information. We have a lot of reading related to a lot of different subjects, and that is of course very demanding. Honestly I worry about what I am being able to absorb. I worry that I need to retain more content than I am currently doing. But I am very excited with the course. I am especially excited with the idea of ending up with a real business at the end of the course. The model of the business is a matter of great concern too. I have selected some important criteria already. Due to my physical businesses – I own a small private English School, an Aerial Video Company, and I also offer publicity-related service to my father-in-law’s company – I need to choose a business model that doesn’t demand much time of my life, I wouldn’t be able to spare much time to it, since I plan on continue studying the semesters to come. And yes, I do intend to start a business that I can continue managing after this course is done. A second important criteria is that I want the business to make enough profit, that it’s worth keeping it. I really don’t want to “waste” 3 months planning and putting a business together, only to give it up after the course is over. But for that to become real, the business needs to provide... read more

Using Google AdWords for Planning a New Business

Competition and Demand | BYU-I B 250 – Lesson 02 This is certainly going to be an amazing but challenging experience. I need to say that I wasn’t expecting for such a demanding course, I should though, after all it’s a course where we’re going to build a real Web Business. I hope three months can prove to be enough time for that. This was the second week of the course, but it was the first lesson where we are putting our work into the business itself. I felt very impressive with the idea of using Google AdWords as an important part of the planning. It really makes sense, we are building a WEB Business after all. Google has a lot of experience and information about the web. Of course we can not blindly trust every information provided by this amazing Google tool, but we can use the information to help us guide our decisions. And I believe that’s exactly the intention of the course for us. This week we were asked to pretend we were part of a group (four people) who wanted to start a Web Business, everybody is trying to give some suggestions on a good path to follow, while deciding which business model to follow. As the fourth member of the group, I was supposed to give my opinion too. I felt that the best alternative was to decide on the business model first and then to choose the product/service to offer. But the discussion showed that it wasn’t something as simple as it seemed. We then were challenged to try some key word search... read more

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